The target audience for my magazine is aged 14-19 male and female, but with a slight bias to female in the familiar way my magazine is written.
Typically she will be found constantly plugged into her ipod whether she's doing her artwork or out and about with mates. Her ipod features newer less established and uncommercial bands as well as bands like Paramore, Green Day and You Me At Six. Her free time is spent at concerts and festivals or discovering new bands on the internet, therefore she doesn't spend that much time watching television. Because most of her money is spent on new albums and concerts, she doesn't spend that much money on clothes, preferring to shop at Primark, TK Maxx and Matalan, although most of her wardrobe consists of band t-shirts from past concerts and a pair of old worn out jeans.
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